Archive for Don Southerton

Korea Facing: Secrets of Korean Global Business

For Immediate Release
Denver, Colorado January 1, 2013  Korea global business expert Don Southerton has released his latest new publication, an eBook titled Korea Facing: Secrets for Success in Korean Global Business. Southerton notes “With ever-growing number of people employed by Korean-based companies outside of South Korea, this book will provide western teams and management with a strategy and skills to succeed.” Topic covered in the ebook include working with Korean expatriates, managing business partnership expectations, and understanding the Korean decision making and thought process.

Readers will find Korea Facing differ from most books on Korean business with the target audience global teams working outside South Korea and not those employed in Korea, although they, too, will benefit from its content. The author further explaining, “Likewise, if your firm provides services or products to a South Korean overseas subsidiary this book will be beneficial and offer tactics to strengthen and maintain the relationship.”

Finally, Southerton points out a third group that will benefit, ” If your company has significant business in Korea, but leadership and headquarters are located in the West, the book will offers key management suggestions on how best to deal with pressing issues and challenges that surface.”

The eBook is available through iBook, Kindle, Nook, and Amazon. A complimentary PDF version is available upon request. (Just email me, dsoutherton@bridgingculture.com)

Korea Facing book

 

 

 

 

 

 

 

 

About the author
When Fortune 500 companies, top Korean Groups, leading international law firms, the media, and elite consultancies like Bain and Monitor look for Korean-facing branding, business strategy, coaching, market-entry, and advice-they turn to Don Southerton. With over 35 years experience, Don Southerton is the definitive authority on Korean-facing global business and branding–from automotive, golf, and QSR/food sectors to New Urbanism and Green technology. When questions surface in development, launch, or fulfillment, we provide sound research, solutions, and comprehensive strategies.

Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.

Southerton extensively writes and comments on modern Korean business culture and its impact on global organizations. ###

 

 

Korea Facing: Happy New Year

By Don Southerton, Editor
Like most Asian countries, South Korea has two different New Years—one that follows the solar calendar and one that uses the lunar calendar. Traditionally the lunar New Year’s, called So-nal, has greater cultural and familial significance (In 2013 it will be celebrated on February 9-11). Both are legal holidays.

As for the solar New Year’s celebration, in 1896, as part of reforms instituted to Westernize and modernize Korea, the Gregorian calendar was adopted, along with some of the West’s holidays such as the January 1st New Year’s celebration.

Today I find Korea’s celebration of New Years similar to celebration in America. For example. Koreans make New Year’s resolutions where they promise to exercise regularly or eat fewer sweet things—such as chocolates and candy.

A popular resolution every year is to study harder to improve English language skills—a skill seen as much required and needed  in the global workplace.

It’s appropriate to wish your Korean colleagues a seasonal greeting prior to the holiday, just as you will wish your non-Korean friends “Happy New Year’s.”

The New Year’s greeting is “Sae hae bok mani ba deu say yo.” It is a great phrase to learn because it will also be used again at the lunar New Years celebration in February.

Korean Holiday Greeting

By Don Southerton, Editor

Christmas has become a popular holiday in South Korea.

Nevertheless, Christmas is seen as a distinctly Christian holiday.

That said, as the holidays approach, western teams may wish to

greet Korean colleagues with:

Sae hae bok man i ba deu say yo! (Seasons Greetings)

Hint: Break the greeting into: sae hae bok-mahne-bah deu say yo

Sae hae bok man i ba deu say yo! works well both in person, in a

card, or an email. In fact, it is a common seasonal greeting into

the New Year.

 

“The first Christmas in Korea.”

A number of years ago while researching early Westerners in Korea,

I came upon an account of the first “official” Christmas tree in

Korea. I thought I’d share the story…

 

Since the mid 1880s, Anglo merchants, diplomats, and missionaries

who lived and worked in Korea celebrated their respective national

and religious holidays. Most often these were small affairs as

there were few foreigners dwelling in Korea-most Anglos were

concentrated in the port towns and Seoul. Naturally some Koreans

were curious of these strange western ceremonies and started asking

questions, especially about Christmas.

 

The Korean royal family was no exception. In December 1893, King

Kojong and his wife Queen Min became very curious about the holiday

and started to inquire about its significance. In fact, Queen Min

summoned her closest western friend and personal physician,

missionary Lillias Underwood to explain about Christmas. That year

on Christmas day, Queen Min sent the Underwood family gifts of

expensive cloth and silk screens.

 

Encouraged by the queen’s gesture and aware of the royal family’s

curiosity, Lillias asked to set up a Christmas tree in the

palace-even though it was several days after Christmas.

 

Accounts tell of Lillias putting a great deal of effort into

trimming the tree. When finished Lillias was somewhat disappointed

with the results, as “their majesties were too impatient to wait

till dark to view it.” With no heavy drapes to block the lights

from the windows, the full effect of the Christmas tree was “quite

spoiled.” Lillias cited “the poor little candles flickered in a

sickly way in the glaring daylight.” Nevertheless in spite of her

concerns, Lillias did introduce the holiday tradition to the Korean

court.

 

On behalf of myself and Bridging Culture Worldwide have a happy

holiday season!

Sae hae bok man i ba deu say yo!

Questions? Feel free to contact  dsoutherton@bridgingculture.com

1-310-866-3777

Don

 

 

Korea Facing: Year end

Don Southerton, Editor

With the year end, Korean Groups have begun their annual end of

year reporting and restructuring. As in the past, Samsung Group has

already announced high level promotions across their organization,

we’ll see what happens at Hyundai Motor Group and the other Groups.

I monitor and track this daily. 

 

In the days leading up to Holidays, team level promotions will

begin to be announced. The norm has been for the re-assignments and

promotions to take affect January 2.

 

I’d expect some change both at senior Korean global leadership level and

across the Korean overseas teams. Those receiving promotions should

be congratulated–promotions bring considerable status along with a

boost in wages.

 

Meanwhile, the Korean presidential election is week away. How will a new

president view the Korean chaebols is a topic of discussion–the

previous administration was pro-business.

 

Finally, 1st draft edits and revisions on the Korea Facing book are

completed. I expect 1-2 more draft revisions before the book goes

“to press”–actually since it’s an eBook, I’ll upload. Plans call

for the book to be available in iBook, Kindle, and Google Book 

formats. Look for a Holiday release date.

 

As always, if you have questions and comments, please feel free to

contact me. Likewise, I’m open to new opportunities, so keep

me in mind.

Korea Facing: The Book

Korea Facing: Secrets for Success in Korean Global Business
By Donald G. Southerton
Publication Date: Late December 2012

Over the years, book projects like Korea Facing along with the required research have played an important and synergic role in Bridging Culture Worldwide coaching, consultancy, and training programs. This includes sharing topics such as working with Korean expats, managing business partnership expectations, and understanding the Korean decision making and thought process.

About the new book   This book differs from most books on Korean business. Frankly, the target audience is not those working or looking to be employed in South Korea, although they will benefit from its content.

The focus is instead on the ever-growing number of people employed by Korean-based companies outside of South Korea. This book will provide you with a strategy and skills to succeed.

Likewise, if your firm provides services or products to a South Korean overseas subsidiary this book will be beneficial and offer tactics to strengthen and maintain the relationship.

Finally, if your company has significant business in Korea, but leadership and headquarters are located in the West, we offer key management with suggestions on how best to deal with pressing issues and challenges that surface.

About the author   When Fortune 500 companies, top Korean Groups, leading international law firms, the media, and elite consultancies like Bain and Monitor look for Korean-facing branding, business strategy, coaching, market-entry, and advice-they turn to Don Southerton.

With over 35 years experience, Don Southerton is the definitive authority on Korean-facing global business and branding–from automotive, golf, and QSR/food sectors to New Urbanism and Green technology. When questions surface in development, launch, or fulfillment, we provide sound research, solutions, and comprehensive strategies.

Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.

Southerton extensively writes and comments on modern Korean business culture and its impact on global organizations.

NEW: Korean Expatriate Global Business eLearning Series

Supporting Korean overseas teams (ju jae won) and their Korean executives is a must for all Korea-based organizations. The assumption that expatriates can bridge cultural gaps through practical on–the–job experience might work with those few highly intuitive individuals with the exceptional ability to assimilate cultures. However, what stands out in numerous studies is the need for training. In particular the need for a training program that can successfully provide insights into new business cultures and values, while fostering sensitivity and teamwork among all members of the company.

An effective eLearning program for Korean expatriates can help bridge gaps while supplying needed skills and knowledge.

Based on years of working with western and Korean expat teams, we have developed an eLearning program to address issues that commonly occur in the American and global workplace.

The benefits of the eLearning program include:

1.  The training is designed to be self-pacing with the ability to go back for a second time to review a specific section. This will result in better comprehension and higher retention of course content.

2. Flexibility–Unlike instructor-led training the course is highly accessible. This allows the participant to fit the training into their schedule.

3. Finally, this eLearning offers an opportunity to grow. The course content will add to the participant’s understanding of the differences in global business, improve communication with local teams, and make them more effective in fulfilling the assignment.

 

Outcomes

Although there is bound to be some friction between expatriate and host country cultural values, a successful cross-cultural and localization training program accomplishes:

1. Awareness and appreciation of both the home and host country with the ability to gain an insight into one’s own personal traits, strengths, weaknesses, attitudes, and interests.

2. Realization of similarities and shared values, along with an awareness of and respect for cultural differences.

3. The ability to adapt to new cultures, ideas, and challenges on the job and in the home, while adjusting quickly to new conditions and workplace practices.

Next Steps

Further details on the Korean Expatiate Global Business eLearning Series is available upon request. This includes a Table of Content, course outlines, and fee rates.

Call +1-310-866-3777 or email Dsoutherton@bridgingculture.com

 

Korea Facing: A Recap

by Don Southerton, Editor

After posting weekly Korea Facing updates over the past few months, I thought a short resource recap was timely. In part, with many readers demanding schedules and oceans of daily emails, some topics of interest may have come and gone unread. We have also added a substantial number of new readers since Korea Facing’s launch.

Here are the topics and direct links to each of the articles.

Korea corporate hierarchy

Workplace generation issues

Countermeasures (dealing with challenges)

Goals

Approval process

Not taking “No” as an answer

Western teams

As always, your comments, questions, and feedback is appreciated.

Korea Facing: Why Hire Westerners?

By Don Southerton, Editor

Why hire local western teams? One challenge for Korean
multi-national Groups has been launching overseas operations and
staffing the local branch or subsidiary. As noted in previous
updates, Korean overseas subsidiaries have Korean management
assigned to the host country. The general term for these
representative employees is ju jae won. The Korean model has a
rotation cycle where teams and executives are assigned to overseas
divisions for 3-5 years. They then return to Korea for reassignment
with a replacement expected to take over-often with little
preparation. Skills and experience vary.

Several years ago, in a group session I hosted for Korean and
western senior managers the discussion turned to the
“role” of the westerner teams in project development. The
local western teams felt very under-utilized and wanted to
contribute more. This, of course, led to considerable frustration,
because the westerners previous employers had utilized their
experience and expertise.

Pondering for a moment during the discussion a senior Korean
pointed out that local input was respected, but perhaps feedback
needed to be better communicated. The Korean manager went on to
explain that his team knew how to do things “Korean
style”…., but what was needed were other ways of approaching
problems. Even if those ideas were not adopted, senior management
reviewed those options and took them into consideration. In fact,
Korean leadership had high trust in the local teams and their
judgement…They hired local teams to provide much needed expertise
and know-how.

Listening attentively, one of the western managers, grinned and as
I recall, thanked his Korean co-worker for sharing and promised
he’d convey the message to his team. He also wished he’d
known this 2 years earlier, since it would have reduced lots of
stress in his department.

On a similar topic…
I have noted that unlike in Korea where there is considerable
internal promotion, Korean overseas operations often do not fill
new positions from within the local organizations. Again it’s
not under-valuing local talent, but the belief that hiring New
people will bring New ideas.

BTW The same is true for vendors and service providers-at times new
partnerships are sought to replace a long standing provider. The
thought behind finding a new firm is that it can bring new
resources, ideas, and innovative solutions.

My note to Korean teams and management
Take time to provide your local western teams and management with
feedback-good or bad-when they contribute time and effort on a
project. Sharing details on how their work impacted a project will
go far in improving relations and morale, which leads to higher
productivity.

Questions? Comments?
Feedback (yes, I appreciate feedback, too).

Korea Facing: Knock on the Door 100 Times

By Don Southerton, Editor

Over the years, I’ve shared much on business norms and expectations with Korean, American, and global teams and management. I, too, have learned much in exchange. In fact, I’ve been fortunate to have a number of senior Korean leadership share their opinions and thoughts.

Last year I was asked by a Korea client to find out if a successful and high profile American brand was interested in the Korean market. If so, the Korean firm would like to be considered as a potential partner. After talking to the American brand’s founder and CEO, he politely shared that their plans were to focus on the US market. Any Asia expansion would not be for at least 2-3 years.

Several month’s later while they were visiting the US, I hosted the Korean client’s Chairman and his wife at a VVIP lunch meeting. Over the meal, the Chairman’s wife quizzed me on my progress with the American brand. I explained that the US brand’s founder and CEO was polite, but they were not currently looking at Asia and Korea.

Pausing a moment, the Chairman’s wife expressed that their Group was still very interested in the brand for Korea. She then hoped I’d keep trying and not take “no” for an answer; adding firmly that sometimes we need to “Knock on the door a hundred times!”

I came away with 2 insights worthy of sharing

1. My Korean client’s success was evidently rooted in their perseverance and not taking “no” for an answer. A trait I find in many of the top Korean Groups.

2. That the company’s success was also due to the Chairman’s wife–a strong and influential woman who has gained my respect and esteem. Take away When challenged with an issue, situation, or problem…we need to “Knock on the door a hundred times.”

BTW… I hope all is well. Let me know if you have any pressing questions or issues. I’d be happy to share my thoughts and perspective.

 

Korea Facing: Approvals

By Don Southerton, Editor

In this week’s Korea Facing update we look at approvals, and the challenges. BTW why not subscribe to Korea Facing.
http://forms.aweber.com/form/88/1499178088.htm

In the Korea Facing article on Decision Making, we pointed out that in most cases leadership made key decisions and teams implemented. Getting these approvals in itself can be a challenge, time consuming, and should take into account such subtleties as senior management’s mood.

At times, teams can wait days for an approval. This can be because senior Korean management is out of the office and traveling. But, it can also be that Korean teams try to be sensitive to their boss’ mood, well-being, and workload, along with an awareness of pressing issues impacting the company and their division.

In other words, if senior management is dealing with a major challenge, or looks stressed, team leaders may delay requesting a meeting that day. In contrast, if their senior management looks to be in a good mood, timing might be better to get an approval. Again timing is everything and good timing–being sensitive–is the sign of a savvy team leader.

An Example
In once instance when I was in Korea I witnessed teams (there was a line) waiting all day to meet with an overseas business Vice President to get approvals for a wide range of projects. One specifically involving a merger of services in the world’s largest and most competitive car market. The delay: the VP was on the phone with his back turned to the door making arrangements for his daughter’s wedding…a personal matter, but one which the teams and subordinates would not infringe.

Take away…
In a word, be patient when waiting for an approval. Recognize that to be effective Korean teams often need to wait and time their meetings with seniors for an approval. Be sensitive and do not unduly press Korean teams. If the issue is time sensitive, (which many usually are), communicate this, and seek clarity on the status. In many cases, pro-actively sharing with your clients, suppliers, and service providers the Korea facing approval process can greatly reduces stress on your side.

Questions? Comments? Challenges? Let me know by email.

Just email dsoutherton@bridgingculture.com