October 18, 2023 Don Southerton
Over the years I have been fortunate to meet with and interview many of the early Korean and Western Hyundai and Kia teams and leadership. Today’s successes were built upon their struggles and can-do perseverance.
Last week the Hyundai Motor Group posted some amazing photos of the Kia T600 circa 1969. I shared some more details such as in early 1962 Kia’s Shiheung production line launched the first in the line-up–the K-360. Production would continue until 1973 with over 25,000 of the sturdy vehicles sold.
I’d add the T600 would signal Kia’s rise … ( Kia= Rising out of Asia).
From my 2012 Hyundai and Kia Motors The Early Years and Product Development
Kia Motors [Now Kia] Kia Worldwide is one of the world’s fastest-moving global automotive brands. It has earned a reputation as an industry leader in design styling along with a full line of fuel-efficient vehicles that have earned critical acclaim and dramatically increased consumer awareness. Interestingly, the carmaker had early roots as a Korean bicycle and motorcycle manufacturer.
In the early 1960s, the Kia Motors Company moved beyond first bicycle components, then bicycles, and motorcycles to produce a highly practical K360 three-wheel utility truck. Across much of Asia, similar vehicles met a demand for reliable low-cost commercial transportation that could transport goods and products often in tight urban areas.
Based on the Mazda Mazdago design, the K360 also signaled Kia Motors’ long technology alliance with the Japanese automaker with a number of cars and trucks eventually licensed from Mazda.
During this era of budding Korean economic development, strong technology ties with foreign partners were common. For example, other Korean firms entered into partnership arrangements with international carmakers, including Nissan (Datsun), Toyota, Fiat, GM, and Ford. Korean industrial groups desiring to enter the car sector forged these alliances to gain advanced automotive technology and know-how. In addition, the government implemented strong trade protectionism in an effort to build a self-sufficient import substitution economy.
In particular, the Korean Automotive Industry Promotion Law required cars to be manufactured locally versus imported from foreign markets.
When pressured by the government to produce Korea-assembled cars, Kia Motors leveraged its strength as an engineering-based company and chose not to assemble compact cars imported as knockdowns (CKD). Instead, Kia set up a full-scale production plant with considerable local sourcing of parts.
Sohari
In 1973, Kia’s Sohari plant opened with the initial production of a pickup version of the Brisa. Drawing on the ongoing relationship with Mazda, the Brisawas based on the second-generation Mazda 1000, which was marketed as the Familia in Japan.
In conjunction with manufacturing the Brisa pickup, Kia Motors also began production of 1-liter gas engines. While the competition sourced engines from their foreign partners, this marked the first Korean company to manufacture its own engines. In the first year of production, 65 percent of the parts in the Brisa, including the engine, drive shaft, and clutch, were manufactured in Korea. This local sourcing was strongly encouraged by the Korean Government and the ratio of locally produced parts increased steadily over the years.
In the fall of 1974, the first Kia Brisa S-1000 four-door sedans rolled off the Sohari production line. Overall the Brisa was a success with 75,987 sold between 1974 and 1981. In 1975 the Brisa pick-up also became the first Kia to be exported when a number were shipped to Qatar in the Middle East.
Oil Shock
Notably, what spurred the Brisa’s early success was actually its small 1000cc engine displacement. Starting in 1973, an international oil shortage forced gasoline prices to skyrocket creating a supply shortage in Korea.
Veteran Hyundai and Kia Motors executive Mark Juhn who began his career with Shinjin Motors noted that the oil shock had a devastating impact on Kia’s rival— a newly formed and much larger General Motors Korea, a joint-venture company between GM and Shinjin Motors.
Mr. Juhn shared that with high gas prices Korean consumers favored the Kia Brisa and its smaller more economical engine over GM Korea’s first production model, the Chevrolet 1700 with a larger 1700cc engine.
Mr. Juhn also pointed out, “I could say the oil shock brought good luck to Kia but GM Korea struggled.”
[For those of you long associated with Hyundai, Mr. Juhn would later in his career head up Hyundai Motor America and was the driving force convincing HMC leadership to approve and support the game-changing 10-Year, 100,000 Mile Guarantee program].
Steady Growth
By 1976 Kia also strengthened its position in the commercial vehicle sector by purchasing Asia Motors based in Kwangju, South Korea. Asia Motors manufactured heavy trucks, buses, and a line of military vehicles. In addition, to meet the growing demand in Korea for cars, Kia even started CKD assembly of the Fiat 132 sedan, along with the Peugeot 604, a larger model sedan.
Government Intervention
Despite Kia’s successes, government intervention imposed new mandates over much of the growing Korean economy. Direct competition was regulated across many sectors of industry. In 1981, Kia Motors was told to stop producing cars and concentrate instead on light commercial vehicles. In turn, more light truck and van models were added, including the 1-ton Bongo, the Ceres pick-up and some larger truck models.
Ford Alliance
By the mid-1980s the Korean Government decided to change policy and relax its restrictions on the car and truck companies. Kia was allowed to return to car production. Working with Mazda’s Ford alliance, Kia Motors began to produce the Festiva (known as the Pride in Korea). Export to the U.S. began in 1988. The venture was extremely successful with 300,000 Festivas being shipped overseas between 1988 and 1993.
Stay tuned!
More to come on my documented early years of Kia Motors , Kia America, and Kia Worldwide and Hyundai Motor America and Hyundai Motor Group
Grinergy CEO: The biggest obstacle in the electric vehicle era is the battery!
Translated by Don Southerton
— Lithium-ion batteries perform poorly in cold weather. Lead-acid batteries are not environmentally friendly.
— alternative, lithium-titanium compound, minus 30 degrees, withstand fast charging,
— buses, ships, heavy-duty ‘multiplier’ market can coexist with lithium-ion
“There are several problems with batteries used in today’s vehicles. Lead-acid batteries are safe, but they pollute the environment and are heavy. Lithium-ion batteries lose their performance significantly when the temperature drops. I think there are batteries that solve these problems. I think the era will come when the existing battery market and new batteries coexist.” Grinergy CEO Sungpang (Scott) Bang
This is a startup that began with the idea that battery technology is a key issue in the era of electric mobility. In Silicon Valley, Sungpang ( Scott) Bang (47, photo)who worked at Tesla, Apple, Byton, and Hyundai, etc., and Samsung Electronics’ former COO Byung-hoon Jeong, who co-founded Grinergy in 2017, are the main characters.
They witnessed early on that the automobile industry was slowly shifting from internal combustion engines to electric vehicles, but they realized that current battery technology could not match the tasks that internal combustion engines are doing.
For example, there are problems in that the existing batteries under perform the internal combustion engine in heavy trucks that require strong output or in areas where more than half of the year temperatures falls below -10 degrees Celsius except in the summer.
For this reason, for several years since its establishment in 2017 Grinergy has developed a secondary battery using Lithium Titanium compound (LTO). Currently, 5 patents related to LTO batteries have been registered and 6
applications have been filed. Grinergy co-CEO Bang met with reporters in San Jose, California, USA and said, “LTO batteries are lead-free, so they are more environmentally friendly and work at -30 degrees.”
The typical case use is in electric vehicles and low temperatures. This is because Lithium-ion batteries that power vehicles instead of internal combustion engines perform poorly in low temperatures.This lithium-ion battery operates normally at 10–50 degrees Celsius, and its efficiency drops significantly when the temperature is higher or lower.
More so, in order to upgrade energy sources from internal combustion engines to electricity for transportation means that cars, trucks, heavy equipment, railways, and yachts operating in cold regions have no choice but to look for other alternatives due to the limitations of the existing Lithium-ion batteries.
On the other hand, LTO batteries are resistant to temperature, so they can be charged at -30 degrees Celsius. “We are conducting due diligence evaluations of batteries with a [Korean] military base through a defense venture project,” said CEO Bang. The goal is to prove how much Grinergy’s LTO battery can perform even in cold weather.
In addition, Grinergy is providing products for Korea’s outdoor smart signs. The current batteries powering the smart signs freeze in cold weather and do not work properly.
Grinergy is also paying attention to medium-to-large transportation such as buses, ships, trains, and heavy equipment, markets that are urgently required to be electrified due to the soot and the pollution problems that pose.
In the case of transportation, it is important to increase the mileage by compressing the size and weight of the battery, but it is also more important to increase the output of energy in a short time. CEO Bang said, “Grinergy’s batteries have better performance for these special industries.”
There is a growing possibility that LTO batteries will replace lead-acid batteries used for starting in existing vehicles. Lead-acid batteries are widely used in automobiles because they are very safe. Even electric vehicles such as Tesla contain lead-acid batteries and are used for starting.
Lead-acid batteries are widely used in automobiles because they are very safe.
Even electric vehicles such as Tesla contain lead-acid batteries and are used for starting the vehicle.
However, since the recycling of lead-acid batteries is often done in underdeveloped countries — breaking down of the battery into its raw materials — it causes not only environmental pollution issues but also poses health problems. CEO Bang notes he saw the environmental pollution problem of recycling this lead acid battery and thought about how to solve it.
Of course, LTO batteries are not without their drawbacks. CEO Bang said, “LTO batteries have 10~15% less capacity to the same volume compared to general lithium batteries. In particular, he predicted that lithium-ion batteries and LTO batteries would coexist in the future. CEO Bang explained, “The global battery market is worth close to $1 trillion, but half of the battery market is lithium-ion and the rest is lead-acid batteries.” He added, “LTO batteries can be charged at -30 degrees Celsius, can be charged more than 10 times faster than lithium-ion, and are eco-friendly, so there is a good chance of winning.”
[Silicon Valley = Reporter Shin Hyeon-gyu / Reporter Lee Sang-deok]
[ⓒ Maeil Business & mk.co.kr,]
https://donsoutherton.medium.com/the-biggest-obstacle-in-the-electric-vehicle-era-is-the-battery-56e8a63210b7