Understanding how culture shapes our communication is crucial. It influences how much we share information and whether specific topics are considered sensitive or beyond our boundaries. For example, in the West, many use “low content” communications.
Conversations are direct and can be confrontational. We require background information or an update—little is assumed as known, including why an issue may need to be deemed sensitive. Transparency means fewer boundaries, too. We may, although, use “Let’s keep this between us” or “ Keep this private.”
Within Korean organizations, the very nature of the Asian “high content” culture means less is shared in explicit verbal and open communication. Since teams foster long-lasting relationships, much is shared informally within their circle of close, trusted colleagues, and much is also accumulated knowledge, so issues require little background explanation or even “catch-up” discussion.
Yes and No…
Koreans often acknowledge what they hear by saying “Yes” or nodding, but this does not necessarily signal agreement. They tend to avoid open disagreement and confrontation.
In Korean culture, it is uncommon for people to respond to a question or request with a direct “No.” In negotiation and decisions, Koreans rely on nonverbal signs such as tone of voice, facial expressions, and body language.
They look for meaning and understanding in what is not said and even in the greater content beyond the conversation, such as business events that could impact decisions.
These non-explicit communications can indicate a firm “no” or rejection of an idea or plan. Most Westerners miss this, waiting for a verbal or written “No” or “Yes.”
In many situations, especially during negotiations, there is often a nonverbal response or a response such as “if possible” or “that is difficult.” Understanding the Korean and Western perspectives is vital for global organizations. No culture is right or wrong; it is just different.
My work centers on providing support, mentoring, and solutions. I aim to foster a deeper understanding of the Korean communication style and its implications for global business.
I’m looking forward to hearing your comments, feedback, and business questions.
Text or Call 310-866-3777
Dsoutherton@bridgingculture.com
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