Smart City, Songdo International City and the Incheon Free Economic Zone (IFEZ). 

This week, we examine how Culture shapes our Communication.

It influences how much information we share and whether specific topics are considered sensitive or beyond our boundaries. For example, in the West, we use “low-content” communications. Conversations are direct and can be confrontational.

We require background information or an update—little is assumed to be known, including why an issue may need to be deemed sensitive.

Transparency means fewer boundaries, too, but often we may say, “Let’s keep this between us” or “Keep this private.”

Within Korean organizations, the very nature of the Asian “high content” culture means less is shared in explicit verbal and open communication. This is because teams have long-lasting relationships, much is shared informally within their circle of close, trusted colleagues, and much is accumulated knowledge.

This means issues require little background explanation or even “catch-up” discussion.

Yes and No… and the need to clarify

Koreans often acknowledge what they hear by saying “Yes” or nodding (the Korean term for yes is Ne), but this does not necessarily signal agreement. They tend to avoid open disagreement and confrontation..

In Korean culture, it is rare for people to respond to a question or request with a direct “No.”

In negotiation and decisions, Koreans rely on nonverbal signs such as tone of voice, facial expressions, and body language. They look for meaning and understanding in what is not said and even in the greater content beyond the conversation, such as disruptive business events that could impact decisions.

This non-explicit communication can indicate a firm “no” or rejection of an idea or plan. Many Westerners may miss this, waiting for a verbal or written “no” or “yes.”

In many situations, especially during negotiations, there is often a non-confrontational response, such as “if possible” or “that is difficult.” Understanding the Korean and Western perspectives is vital for global organizations. No culture is right or wrong; it is simply different.

Our aim should be to foster a deeper understanding of each other’s communication styles and their implications for global business.

Questions, comments, feedback, and business inquiries are always welcome. Let’s set a time.

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This is Don Southerton wishing you all the best!