Archive for Commentary

A Favorite Lesson

 

I share much on business norms and expectations with Korean, American, and global teams and management.

I, too, have learned much in exchange.

In fact, I’ve been fortunate to have a number of senior Korean leadership share their opinions and thoughts.

For example, I was asked by a Korea client to find out if a successful and high profile American brand was interested in the Korean market. If so, the Korean firm would like to be considered as a potential partner.

After talking to the American brand’s Founder and CEO, a legend in the QSR industry, he politely shared that their plans were to focus on the US market. Any Asia expansion would not be for at least years away.

A few months later while they were visiting the US, I hosted the Korean client’s Chairman and his wife at a VVIP lunch meeting with an iconic American restaurant.

Over the meal, the Chairman’s wife quizzed me on my progress with the American brand. I explained that the US brand’s Founder and CEO was polite, but they were not currently looking at Asia and Korea.

Pausing a moment, the Chairman’s wife expressed that their Group was still very interested in the brand for Korea.

She then hoped I’d keep trying and not take “no” for an answer; adding firmly that sometimes we need to “Knock on the door a 100 times!”

My Korean client’s success was evidently rooted in their perseverance and not taking “no” for an answer. A trait we find in many of the leadership the top Korean Groups.

Take away

When challenged with an issue, situation, or problem…we need to “Knock on the door a 100 times, “ not give up at the first impasse.

Questions? Comments?

 

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Everything Korea, December 5 Episode: ‘tis the Season, the EOY Shuffle

Year-end Promotions, Re-structuring, and New Assignments: Korea’s Corporate Culture 2016

 

Year-end organization wide promotions, re-structuring, and new assignments for teams are part of Korean corporate culture. Top to bottom within Korean companies they occurs sometime between early December and early January, with the changes to senior leadership happening first, and team level changes as a norm made known the week just before or between Christmas and New Year’s Day.

After the Holidays, teams then report back to work. Some assume new roles frequently in departments they have little experience–requiring employees to acquire new skills–sink or swim. Meanwhile others are en-route to assignments in overseas operations; a challenge for those working outside Korea for the first time. In the days that follow those shuffled brief their replacements, as staff remaining in their jobs update new management teams on the status of projects and issues.

Some years we do see less re-organization of the teams, departments, and division—some years more. The later can be driven by leadership looking to “shake up” the organization to spur growth.  All said, change is commonplace and an accepted side of Korean business.

This year’s concerns in the Korean economy had prompted the major Korean groups to initiate a November early start to the year-end re-structuring…. But no sooner than announced, the Korean Presidential scandals has required the Groups to re-consider, pushing off the early annual move. This said, LG, CJ and Kolon have finally started their annual shifting of staff…… Media reports Samsung and SK to do so very soon, too… with the Hyundai Motor Group planning to announce promotions of executives at the end of the month

So what to look for later this month.

The top Chaebol will post their promotions and provide some insight on trends.  For example, we’ll see public announcements in the Korean language business media on a total number of the leading chaebol executives promoted–those advancing from General Manager (bujang) to Director (e-sa), and above. The Chaebol usually also comment on whether this year’s promotion number is more or less than in the past and “why.”

More recently the number of female employees who are made executives with a Group has been highlighted, a gradual move upward by women in the ranks. This is in contrast to a time when they were considered temporary staff and not long-term staff on track to be considered for management.

Finally, for teams below Director, time in rank promotions follow a model of 3-4 years for each of the first tiers up to Manager.  For each upper managerial level—Deputy General Manager and General Manager– 5 years in a common tenure between each grade level.

For global teams, I suggest you congratulate those promoted, but also be sensitive to team members who were passed over… time in grade just one criteria for promotion.

Questions? Comments?  Just ask

Everything Korea: November 28 Episode, South Korean Impeachment, a Growing Likelihood?

Commenting on the impact of the Trump election on Korean trade for the past weeks—Korea-facing trade an area of my expertise– I have been hesitant as a Westerner to offer my views on the indictments against South Korean President Park.

Nevertheless, impeachment seems a growing likelihood. Politicos now predict the National Assembly will secure the required two-thirds majority vote needed to pass an impeachment bill. To this point, I feel the compelled to share what “next steps” we may see unfold. Pouring over scholarly updates including my longtime friend Professor Steph Haggard’s insightful “ Park Unraveling” series https://piie.com/blogs/north-korea-witness-transformation, I present a number of “If’s,” in short of President Park stepping down and resigning.

The “If’s.”

1. If the National Assembly moves forward and passes an impeachment bill, the Constitutional Court is then responsible for deliberating the case. In addition, President Park’s powers would be suspended with the Prime Minister charged to lead the nation during the interim.

2. The Court then has 180 days to make a ruling on whether charges against the president warrant impeachment. If the Constitutional Court upholds the impeachment bill, the South Korean Constitution stipulates a presidential election must be held within 60 days. That means if the Court takes the full six months to rule on the case, the election would be held in August 2017.

3. If the Court rules in favor of impeachment, President Park would be stripped of her post and could face criminal and civil charges.  Under Korean law, presidents while in office are immune from prosecution short of treason or insurrection.

4. It is worth noting, the next South Korean presidential election is scheduled for December 20, 2017. In the event, the Court rules in favor of President Park, incumbent Korean presidents are limited to a single 5-year term in office, and President Park could not seek re-election.

5. With no clear favorite yet for 2017 presidential election along with if President Park is impeached triggering an earlier election, pundits do feel the current United Nations Secretary-General Ban Ki-moon, a former Korean Prime Minister, positioned well as the front-runner amid a field of opposition party hopefuls.

All noted, with the situation subject to change and fluid, we’ll have to take a wait and see approach to what unfolds next.

Comments and questions welcome.

Trump and Trade, Part 2

“Trump?”—a question that surfaced often while I attended the 2016  LA Auto Show Media Days. I fielded questions from both Korean and American auto industry leadership on the impact of the election. Many had been following my daily posts and recent commentary.

See http://brandinginasia.com/trump-nafta-south-korea/

Assessing what next to share, I see several actions by the incoming U.S. administration.

First in contrast to the president-elect’s bold statements to take on NAFTA, I find the U.S. is less likely to purse extreme actions such the withdrawal from or a major renegotiation of the KORUS FTA.

That said, the U.S. is likely to strengthen “policy” measures that could restrict imports by imposing anti-dumping tariffs or countervailing duties. This is not new. For example, after a repeated pattern of pricing below cost by Samsung and LG on clothes washers over the years the Korean brands now pay hefty anti-dumping duties to offset margin and price advances over manufacturers and threatening American manufacturing jobs. The incoming president could direct the U.S. Department of Commerce to aggressively purse similar actions against Korean importers where local jobs are impacted.

The incoming president may also demand its trading partners revalue their currency, starting with those nations that we recently placed on its currency watch list.  In April, the U.S. Treasury Department announced a list of countries on its watch list that includes South Korea it would closely monitor for any unfair trade practice.  Weakening a currency can make goods produced for export more attractive however it leads to a trade deficient especially if the host country has a stronger currency as is the case with the Strong U.S. Dollar.

In recent days, the U.S. Dollar has continued to surge in value against currencies around the world following the election. Again, this may be good for American consumers buying foreign goods but makes U.S. manufacturing less competitive for export. As for the South Korean Won it has finally begun to strengthen against the Dollar following the shock U.S. election results.

More an issue than the Dollar to Won is if the U.S. targets and designates China as a currency manipulator and slaps up to 45-percent tariffs on Chinese imports to America. Korea will as a ripple effect suffer since their economy is increasing dependent on its export trade to China, which would slow.

Well-Stated Korean Concerns …

My longtime friend Yun Won-sik, who serves as the executive vice president for the Korea Trade-Investment Promotion Agency (KOTRA) recent statements capture the mood in Korea. He notes how major Korean exporters could potentially face increasingly unfavorable business conditions in the United States.

“Although it is too early to say what steps the Trump administration will take at the moment, it is certain that Korea will face greater pressure to open its legal and other services industries, and curb its shipments to the United States,” Yun said.

“It is unlikely that Trump will nullify the KORUS FTA but will instead choose to revise it in favor of U.S. companies. He will certainly raise trade barriers to keep out foreign goods to revitalize America’s faltering steel and other traditional manufacturing industries as he promised to marginalized blue-collar workers.”

Oh, one more thing…

On the encouraging side, earlier this year the International Trade Commission (ITC) showed the KORUS FTA did have a positive effect on the American economy and improving the trade balance.

The report pointed out that the KORUS FTA led to a $15.7 Billion improvement in the U.S. trade balance in 2015. The U.S. posted a $28.3 billion trade deficit with South Korea that year, but it would have been $44 Billion without the bilateral free trade pact

Building on this and to counter the fallout of Trump’s protectionist trade policies, last week the Korean government has begun to mobilize resources in an effort to sway the incoming U.S. administration that the KORUS FTA is mutually beneficial and, in particular, how South Korean investments in the U.S. has stimulated American jobs over the years.

I, too, see this as a strong argument as one only has to travel Route 85 South from Georgia into Alabama to see the growth spurred by the Kia Motors Manufacturing Georgia and Hyundai Motor Manufacturing Alabama plants.  The rise of Tier One and Two providers along the corridor and the boost to the local economy is hard to ignore.  More so, for those of us who visited the area prior to the opening of the car plants.

Stay tuned to my updates as new developments unfold.  Questions and comments welcome. Questions@Koreabcw.com

Everything Korea: November 14 Episode: Trump and South Korea Trade

I would not be fitting without sharing my thoughts on the recent US presidential election and its potential impact on US Korea global business. To many in Korea the election results are troubling… another layer of stress and concern amid a downturn in Korean exports.

Trade agreements, US military support for South Korea and dealing with North Korea top the list.  On the trade agreement front, I was a supporter of KORUS FTA both prior to its ratification and contributing a number of high profile articles on the benefits of the treaty.

From 2012:

https://bridgingculturekorea.blogspot.com/2012/05/korea-facing-business-2012.html

From 2013:

http://www.uskoreaconnect.org/blog/2013/04/trade-in-ideas-a-hidden-benefit-of-korus-fta/

From 2014:

http://www.uskoreaconnect.org/news-events/newsletter/newsletter-3-2.html

More so, I’ve commonly referred to KORUS FTA is news articles, interviews and speaking engagements.

My clients Hyundai Motor America, Kia Motors America and well as Mobis Parts America benefit from the treaty…  although I’m told 60% of the two OEMs finished product sold in America are made in US plants. (Some engines and a number of Tier 1, 2 and 3 components are still imported, but much less than when the plants were established).

Frankly, I am more concerned with trade agreements with Mexico. Korean Groups, Hyundai, Samsung and LG operate plants across Mexico for local demand and export to America.

As an example, a new Kia Motors Mexico plant opened earlier in 2016 with plans to supply up to 80% of their capacity for export. A heavy trade tariff on Mexican goods exported to the US would be troubling not only to Kia, but a growing wave of Korean Tier providers. On a side note, opening a plant in Mexico for an OEM is not only about labor costs and savings, but eliminates a heavy tariff on vehicles the brand also wishes to imports into Mexico.

In addition and less know as another example is Hyundai Motor Group affiliate Hyundai Translead, who I have also supported. First developed under the maquiladora program, trailers made in the Mexico plant currently are sold in the US—check out the back of a Wal-Mart trailer you see on the highway for the Hyundai logo… or this Hyundai Translead video.

 

As for Samsung Electronics, since the 1980s, with the construction of an electronics complex (SAMEX) in Tijuana, where TVs, color monitors, and mobile phones are currently being produced. Samsung Electronics Mexico (SEM), a local sales subsidiary, was established in 1995, and now the operation has been expanded to include refrigerator and air conditioner production. Samsung Electronics also has local production of side-by-side refrigerators, front-loading washing machines and other high-end appliances.

All said, Detroit’s Big Three automakers — GM, Ford and Chrysler — all have production plants in Mexico, and any hefty tariff would impact them as well. In addition, GM’s Korea plants produce cars for the US market.

With more questions that answers, I’ll be revisiting the impact of the elections as it unfolds over time. So stay tuned.

Oh one more thing-

Regarding North Korea, I see with President- elect Trump’s unpredictable, and aggressive way of thinking it may make Pyongyang more cautious about its military provocations.

Questions and comments welcome.

Everything Korea: May 9 Episode, The “other side” of Don Southerton

Korea-facing business consultant, strategist, author, Hyundai Whisperer—and martial artist.

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My public image is a trusted Korea-facing global business leader… I’ve also been an avid practitioner and Master Instructor of traditional Korean martial arts– a Mind and Body journey I have enjoyed for the past 44 years.

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During the 1970s, 1980s, and 1990s, I trained extensively in Moo Duk Kwan Tang Soo Do (now also referred to as Soo Bahk Do), much of this under the Korean system’s Founder and son, the current Grand Master.

Highlights of these years included serving as Chief Instructor/ Coach for the United States Military Academy at West Point. Before shifting my interest to academia, writing, and global consultancy my martial arts schools, Southerton Karate, were nationally recognized leaders in the industry and among the largest in America. My years as a competitor in the late 1970s were recognized in 2013 by the Official Taekwondo Hall of Fame.

As of late, I also serve as an advisor to close friend and long time colleague Stephen Oliver’s elite international martial arts business consultancy.

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For my daily practice, in addition to my repertoire of over 35 traditional hyung—over the past 16 years I have added a number of complex forms of Chinese and Korean origin.  These Hyung are sets of combative movements martial artists’ practice to hone their bodies and minds.

In closing, I have always seen martial arts as not only a way of staying in shape through a wide range of stretching, kicking, and hand movements, but also a demanding mental and spiritual regiment.

More so, I attribute my success in business to the discipline, self-control, patience, and focus sharpened over a lifetime in the martial arts—not to mention bringing to my professional work a deep cultural dimension, which is an intricate part of the traditional Korea arts.

BTW You may find this interested, I have a dedicated Facebook Page with some my martial arts videos and photos—past and present.  See Some Cool Videos

Everything Korea: May 2 Episode, Part 2 Globally Mandated Programs

As I pointed out in Part 1 of this series, recognizing there will be challenges is one thing, providing a solid solution is another. I’d like to address these and other issues when we look at Globally Mandated Program.

It is always best that globally developed and mandated programs are crafted to mesh and align well in support local operations…

So what are my recommendations?   I’d be happy to share just a sample for consideration.

First all programs should:

  • Recognize the need for visual content to reflect our diversity– Low vs. high- context presentations, plus inclusive of individuals of Color, Ethnicity and Gender.  (In many cases, I find global content is very White).
  • Get high-level local leadership input and support (vs. just input from working level team.)
  • Programs regardless of the content should align with local operations. For example with corporate culture, efforts should allow the local organizations to define their own corporate culture, and the global content developed to be flexible and easily incorporated into current training initiatives like New Employee Orientation and mandatory compliance workshops.
  • Avoid hiring an outside agency to craft, they rarely get True Vision–they   understand the Data, but not Context.  They may add credibility and professional look and feel, but to be cost effective, they usually plug Data into a generic Boiler Plate.
  • Craft content in a way to connect to a wide segment of the workforce including  “The New Creative Class.” (See my case study on topic and who they are).  Here is the Link.Creative Class Case Study
  • The program should be launched in a way that dazzles and impresses the local teams and leadership.  Sadly I have seen well-crafted program presented poorly.

Concluding Thought  

Shared globally programs can align an organization and serve as a compass to steer the respective teams forward.  It is also a daunting task and one requiring a sound plan and execution.

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For questions raised, Stacey, my personal assistant at stacey@koreabcw.com can coordinate a time for us to chat by phone, meet or handle by email.

Would you like a copy of my book Korea Facing: Secrets for Success In Korean Global Business?   Click Here

Everything Korea, December 7 Episode: Top 4 Ills

Korean global business can come with some serious challenges, especially if dis-connects between teams are left unchecked. With mentoring, coaching and a strategy, it’s possible to reduce these ills, and greatly improve morale and operations. So what are some of the common issues? I have listed 4 that surface often, and frankly I deal with and provide solutions.

1. A common perception is that the allegiance of Korean expatriates assigned to a local subsidiary is to the Korean HQ over local matters. This in turn drives their actions to the detriment of the local operations.

2. Another overarching issue is Trust, especially with the sharing of information. Many feel it is one-way (Korea requesting data and reports) but little feedback from Korea. It can even be perceived that little or poor communication exists even between HQ departments, or with their sister affiliates and suppliers.

3. Koreans assigned to local operations need to be more receptive to change, and be more 50-50/ give and take in interactions.

4. Local teams were hired with expectations “to Do something– Build something Grand. “ Seeing little progress this can lead to poor morale at local operations and can result in the high turnover of employees. Some feel it also taints the ability of local operations to recruit new team members within their respective industry.

Again, these concerns can be addressed and mitigated. It’s what I do. Would you like to schedule a time to discuss your needs?

To facilitate and with my rather demanding workload and travel, Stacey, my personal assistant at stacey@koreabcw.com can schedule us for a time.

Everything Korea, November 30 Episode: The Economist looks at Korean corporate culture.

This week’s episode shares thoughts from an interview with The Korean corporate culture.  I have attached a link to a PDF version. Take a few minutes and read. BTW The article appears in this week’s Print Edition as well in the Digital version…. Circulation 4.5 Million paper/ 2.5 million Digital …

The Article paints the Korean workplace as softening…. And I agree this is true at Hyundai Capital as they cite… and I feel Capital is perhaps one, if not the leader in crafting less restrictive and innovative workplace in Korea…

This said, and not a surprise for my viewers and readers, is how the article– in probing deeper–how many Korean companies in contrast have gotten tougher on staff … in fact it’s my point of view that this is more dominate force today in the Korean workplace especially in overseas operations, than a softening ….

Don Southerton, who advises South Korean businesses on how to manage their foreign operations, says many have been “going back to basics” since the slowdown in China and other big emerging markets. Their Korean staff have reverted to working longer hours and straining to hit short-term targets, under pressure from the bosses back in Seoul.

The article adds some companies (code word for the major Groups) in Korea appear “to be tightening the screws,” “making them stick to a strict lunch hour,” or “asking them to arrive at the office an hour earlier.”

All in all, I feel The Economist article reflects an ever-changing Korean workplace, one I share in mentoring, coaching and crafting a strategy to overcome the challenges.

Access Link to the Article

https://www.scribd.com/doc/291417799/Loosening-their-ties-The-

In the meantime, would you like to schedule a time to discuss your Korea facing business questions?

To facilitate and with my rather demanding workload and travel, Stacey, my personal assistant at stacey@koreabcw.com can schedule us for a time.

Everything Korea, November 16 Episode: Crafting a “Way”…

Stepping back to August 2005, I was conducting cross-cultural training and coaching sessions at a manufacturing facility. In the early months of the plant operations, tensions between the American and Korean teams were mounting.

Startup operations are always a daunting task. The additional cultural dimensions and language differences only compounded the odds of having a smooth launch.

Recognizing the challenges, senior Korean leadership asked if I could provide team- building workshops that would allow the respective managers to better address escalating concerns and issues.

Consensus was that the problem was “cultural”—Koreans not understanding Americans and visa-versa. I had been working across their organization for several years and I had dealt with what I thought were similar situations.

However, a few hours into the team-building workshops I uncovered the true cause of the strained relationship, but it was not what I had expected.

Most of the American teams were production veterans—hand picked because they had been top performers at Ford, Toyota, Nissan, Honda, Mercedes Benz, and GM North American plants. In contrast, the Korean teams were career employees—most having worked for a decade or more at a sister plant in South Korea.

What surfaced in discussions was that many of the new American managers had been searching in earnest for a Way—documented policies and procedures that would guide them in decision-making and day-to-day work. For example, former Toyota managers looked for a model similar to the Toyota Way, while others who had worked for Ford Motor Company sought standard operation procedure manuals (SOPS). Not finding a set Way resulted in some Americans feeling that there might be a communications and language issue. More concerning, a few hinted strongly at trust issues and that Koreans were deliberately withholding vital information.

Listening to the group, I had a realization. Over the years working with the company and other Korea-based businesses, I found sharing historic background and differences between Korean culture and other cultures as a proven, effective and commonly accepted cross-cultural learning model. Nevertheless, it became crystal clear to me that what was truly needed in this situation was to clarify and impart an intangible—the Way or vision.

A Shared Mindset

Jumping forward several years… on a number of occasions I have shared my quest to better understand the companies’ Way (and triggered by the work at the plant ) with veteran Korean staff and executives. Time and time again, I found those long employed by the Company reflecting for a moment and then stating frankly that the company’s approach was not easy to explain.

For example, one senior Korean pointed out that within company there are several management styles and approaches to tackling an issue depending on the person’s lineage.

Groomed by their seniors, junior members of teams adopt the mentor’s methodology and leadership style—some “hard” and demanding, others “soft” and preferring collaboration.

Another executive imparted that their Way was acquired over time. He added that,with the exception of some minor differences among the sister companies, the transferring of key people among divisions, creates a shared mindset.

At a minimum, Korean teams understand the thought process and methods of others across the organization regardless of the affiliations.

The Korean executives did agree that understanding the corporate mindset by both Koreans and non-Koreans working across the organization was vital to the continued success of the Company.

In Contrast

Recognizing lessons learned in incorporating a Way in the operations of other American plants, I’d like to share a success model. In 2009 Korea based Kia Motors Manufacturing Georgia’s senior leadership took a bold approach Day One. The crafted their “Kia Way.” Key elements include:

  •  Continuous Improvement
  •  One System One Team
  •  Effective 2-Way Communication
  •  Cooperative Mindset
  •  Harmony Ÿ Teamwork Ÿ Trust

At the core, the “Kia Way” aligns teams—Korean and American. In particular, it provides continuity as new Korean expatriates are assigned to the plant, as well as Americans formerly employed within the manufacturing industry and who join the team in Georgia.

All said, I am strong advocate of crafting a “Way,” for Korean operations overseas—one that addresses and tailored to local needs while still aligning with the global organization Culture.

Would you like to schedule a time to discuss steps to implement a “Way” in your organization?

To facilitate and with my rather demanding workload and travel, Stacey, my personal assistant at stacey@koreabcw.com can schedule us for a time.

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